The Creative Group is selectively searching for a Marketing Manager to join our clients team. This Marketing Manager will be responsible for implementing and managing the superior execution of the marketing plan for this clients community brand. The Marketing Manager will also manage overall community brand presentation to create clear differentiators and maximize the volume and pace of lead generation and home sales. Core responsibilities for the Marketing Manager will include creative direction, customer insights, positioning as well as offline and online marketing strategies, and implementing all aspects of the communitys marketing programs, and contributing to the development and sharing of marketing best practices. The Marketing Coordinator and Community Representatives will directly report to the Marketing Manager.
RESPONSIBILITIES: Develop and evolve a strong, differentiated community brand and ensure on vision, on time, on budget delivery at every customer touch point - Information Center, HOA, online, offline, builder sales environments, real estate agent outreach programs, resident and visitor events, and media.
Responsible for smooth operation of the Information Center
Work with builder teams to ensure model homes are open and staffed as required by contract
Ensure Community Representatives and on-site builder reps collaborate, share information, and foster strong relationships to support sales
Provide builder sales teams with reports, marketing materials and other items as needed
Review and approve builder-marketing materials promoting the community brand, provide sign-off.
Manage the ad agency, social media, public relations and Home Office marketing, with approval of Vice President of Operations.
Manage strategic digital marketing initiatives:
Collaborate with Regional Director of Content in the development of lead generation opportunities, curate and develop content for website, email campaigns, blogs/social media and other content as needed.
Managing online brand and promotional campaigns to raise brand awareness and drive qualified leads to the website and community.
Ensure websites and content achieves objectives, remains fresh and relevant.
Optimize website and social media channels for SEO as well as usability.
Develop a social media strategy that communicates the voice and the brand for the community and targets potential homebuyers.
Develop content strategy to ensure lead nurturing campaign is appropriate and achieves desired results.
Understand and respond to appropriate data analytic measurements, metrics, and key performance indicators (KPIs).
Communicate with Vice President of Operations about digital marketing goals and results.
Understand the needs and wants of the customer through acquiring and analyzing customer and market data on a continual and routine basis to drive marketing and business decisions.
Customer segmentation and buyer profile.
Traffic, sales, pricing and market share.
On-site and online guest data, via Market Sync.
Regular and rigorous competitive assessments, including traffic, sales and pricing.
Requirements Use applicable data to create annual marketing plans and budgets, including customer/builder/real estate agent relations strategies at the community level.
Contribute to operations and development decisions for community planning, builder segmentation and other growth needs based on shopper and buyer
Oversee the execution of those strategies, and/or providing marketing support for them.
Knowledge of company-wide systems including Market Sync, Pivotal, Umbraco.
Oversight of the community lead nurturing program.
Generate queries and utilize reports to make marketing decisions.
Share relevant information with project teams to aid in decision-making.
Liaise with Pivotal Point Person to identify issues and enhancements.
Apply marketing knowledge in our community and product development teams.
Report on and analyze builder sales and segmentation strategy.
Utilize insight for builder partner meetings and development/segmentation planning.
Approach planning as the “voice of the customer” and actively guide strategic conversations around segmentation and product planning.
Create, plan and execute community outreach programs.
Manage marketing strategies against KPIs for Community.
Integrate residential and commercial branding and marketing efforts and clearly represent the mixed-use nature of the Community.
7+ years of experience in real estate development, hospitality, resort or mixed-use retail environment.
College degree preferably in Marketing or Advertising (or equivalent work- related experience).
Real Estate Developer or New Home Builder background is a plus.
Extensive experience with digital strategies and social media.
Ability to effectively drive change.
Understanding of CRM systems and ability to write and develop strong, relevant content.
Lateral and innovative thinking, an original problem solver.
Proven record in developing and managing budgets/cost control, planning, prioritizing and organizing work to meet goals.
Self-disciplined with excellent time management skills, and flexible in order to achieve result.
Demonstrated ability to strategically interpret consumer research, and collect and analyze market information.
Excellent inter-personal skills and ability to deal with people of all levels in an outside of the organization.
Effective coaching skills and ability to mentor and extract the highest potential for supporting personnel.
Self-confident, decisive, resilient and able to thrive under pressure in a fast-paced environment.
Proven track record in a similar role.
Willingness to roll-up-your sleeves, learn the business and be a team player - ownership mentality.
Some travel required.
Please email your resume and portfolio to Rosemary McBride at The Creative Group at [email protected]. NO CALLS.
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At TCG, we’re committed to you from the moment you sign up. We won’t make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it’s important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don’t stop there. We’re also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you’ll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
Location/Region: Buckhead, GA (US)